My Business Tips by
Tim Shaw www.timshaw.com.au April 2008
Your Customer is online now.
A sale is a sale when you are paid! A customer buys
your product and that sale for the first time makes your transaction
a first with that customer. Repeat sales are a bonus and we
have to ask why our customers keep coming back. Supreme service
levels? Value for money? Ask your customers and they will
tell you. I think locals like doing business with locals and
that is another reason for repeat loyalty in your business
Your business needs to be competitive on a global basis because
customers can simply 'google' to get a sense of value and
choice and then look for a local sales solution. That's why
your website is so important. It can be the first time a customer
'meets' you in the privacy of their home or office and that
first 'date' or impression is very important.
What does your prospective customer see about your business
currently online? If your web presence is not clear, concise
and easy to navigate, prospects can lose interest very quickly
and frankly you have lost an opportunity.
My feedback is for you to immediately review your internet
presence or messages. As part of a brand building exercise,
start looking at your own brand as a start. You can now visit
not only www.timshaw.com.au but www.timshaw.name and www.timshaw.info
But Wait There's More www.timshaw.tv coming soon which will
incorporate recent and current TV commercial work as well
as live streaming broadband television.
My news websites are "global brands" that is not just limited
to a dotcom.au Australian registration. Whilst the content
is currently the same, you will see that the future is all
about personal branding and recognition for who you are which
then lets you link to your corporate branding and website.
For really good advice on web presence and design visit www.dreeme.com
The guys at Dreeme are at the cutting edge of web presence
and I am pleased to say do a great job hosting my sites. Multiple
sites are a must for businesses trying to reach those thousands
of googling customers and making it even easier for your customers
to do business locally. Please ensure that your websites are
clearly advertised on all your marketing material.
If you want some feedback about how you can turn your business
into an online TV broadcast opportunity, drop me a line to
firstname.lastname@example.org The future of your business depends on
how accessible you are to your prospective customer 24/7.
Why not tell your story online using a television format to
do it. You will be surprised on how accessible your business
becomes to a new customer. If you don’t tell your story
effectively, you will not sell your product effectively in
Happy personal brand building and Selling!
Tim Shaw appears as the sales and marketing expert on
Kochies Business Builders - Channel 7 from with David Koch 10am on Sunday mornings after Weekend Sunrise .He can diagnose sales and marketing opportunities available for your business today. Tim is available as a keynote speaker for your next sales meeting or conference. Visit
or contact Tim directly at email@example.com