Business Tips by Tim Shaw www.timshaw.com.au December 2006
Now, That’s Entertainment DAD
Wow! It’s Christmas 2006 in a minute. Didn’t that
come around quickly? So the big question is what the heck do
we buy our family members this Christmas. It is so easy to walk
into a major store and just grab some more electronic entertainment
and pacify the wants of our techno savvy kids. Hold your horses!
Dad, it’s time you stepped up to the plate with some novel
gift suggestions for your kids. It’s time some smart businesses
marketed to the increasing trend of health, fitness and welfare
of our kids.
If I ran some of these businesses I am about to mention,
I would be offering their products and services for a special
2007 12 month voucher period and hope to reach as many parents
as possible in the process. Say no to technology this Christmas
for the kids where they are glued to a bloody computer screen
and say yes to health and wellbeing, fitness and activity
for 2007. The secret is making sure Dad and the kids do it
together and give Mum a break. Remember Dad, they’re
your kids too!
Merry Christmas – Love Dad 12 golf lessons which Dad
and the kids can do together at the local driving range. 12
lessons and games on 10 Pin Bowling with Mum & Dad. White
Water rafting at the Penrith Olympic Centre with Dad. 12 mini
golf games with Dad on a weekend. 12 personal training family
appointments with Dad, Mum & the kids. Bicycles and helmets
for the whole family. Bike ride every weekend together. How
about12 “introduction to Yoga Basics” vouchers
- learn to relax together with no TV!
See where I am going here? At the end of the day, its Mum’s
and Dad’s that drive the 4WD through the drive through
restaurant, not the kids! Nothing in excess is really bad
for you, but one of the things many Australian families fail
to do is to entertain themselves together excessively. Now
here’s your opportunity.
What I try to do in this column is to let marketers and consumers
think a little outside of the square and instead of accepting
the same old marketing messages this Christmas which have
first influenced your kids “Can I please get a (blank)
for Xmas Dad (because the marketing messages have first targeted
the children and those with the dough – parents are
forced to respond to the desire of the children, turn that
around and make having fun together desirable. The closest
we ever got in this country was the “life be in it campaign”
where the marketing message to “Norm” was get
off your bum and enjoy the life you have with your family.
So start enjoying it more from this Christmas.
Merry Christmas 2006 to you and your family!
Tim Shaw appears as the sales and marketing expert on My
Business - Channel 7 on Sunday mornings @ 11am. He
can diagnose sales and marketing opportunities available for
your business today. Tim is available as a keynote speaker
for your next sales meeting or conference. Visit www.timshaw.com.au
or contact Tim directly at firstname.lastname@example.org